(304) 399-4220

Privacy Policy

Effective Date: June 6th, 2025
Last Updated: June 6th, 2025

Ultimate Plastic and Reconstructive Surgery (“UPRS”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, https://www.ultimateprs.com (the “Site”), and use our services.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with this Policy, please do not access or use the Site.

1. Information We Collect

We collect the following types of information:

Personal Information

You may provide us with personal details such as:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Health-related data (if voluntarily submitted for appointments or consultations)

Non-Personal Information

We may collect non-identifiable data such as:

  • Browser type and version
  • Operating system
  • IP address
  • Referring pages
  • Device identifiers
  • Website usage data through cookies and analytics tools

2. Why We Collect Your Information

We collect your data to:

  • Provide, improve, and personalize our services
  • Process appointments and respond to inquiries
  • Communicate promotional offers (with consent)
  • Conduct surveys or market research
  • Comply with legal or regulatory obligations

We retain your data only as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.

3. How We Use and Share Your Information

We do not sell, lease, or trade your personal information. We may share your data:

  • With third-party service providers (e.g., hosting, analytics, email delivery) under strict confidentiality terms
  • When required by law, subpoena, or court order
  • To protect our legal rights, safety, or property
  • In the event of a business transfer or acquisition

We may also use aggregated, anonymized information for statistical and analytical purposes.

4. HIPAA and Health Information Privacy

As a healthcare provider, UPRS complies with the Health Insurance Portability and Accountability Act (HIPAA) and applicable West Virginia state laws governing the privacy and security of Protected Health Information (PHI).

What is PHI?
 PHI refers to individually identifiable health information, such as medical history, diagnoses, treatment plans, and other personal health details that are maintained or transmitted in any form—electronic, paper, or oral.

Your HIPAA Rights Include:

  • The right to access and request a copy of your medical records
  • The right to request corrections to your health information
  • The right to request restrictions on how we use or disclose your PHI
  • The right to receive an accounting of disclosures
  • The right to confidential communications
  • The right to file a complaint with our practice or the S. Department of Health and Human Services (HHS) if you believe your rights have been violated

We only use and disclose PHI for treatment, payment, and healthcare operations—or as otherwise permitted or required by law. All PHI is stored and transmitted using secure, HIPAA-compliant systems.

5. Your Privacy Rights

Depending on your location, you may have the following rights regarding your data:

Under GDPR (EU Residents):

  • Access: Request a copy of your data
  • Rectification: Request corrections
  • Erasure: Request deletion of your data
  • Restriction: Limit how we use your data
  • Portability: Request your data in a machine-readable format
  • Objection: Object to processing based on legitimate interests

Under CCPA (California Residents):

  • Know what personal data is being collected
  • Delete personal information
  • Opt-out of sale (we do not sell personal data)
  • Non-discrimination for exercising privacy rights

You can exercise your rights by emailing: [email protected]

6. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from them. If we become aware that data from a child under 13 has been collected, we will delete it immediately or obtain verifiable parental consent.

7. Cookies and Tracking

Our website uses cookies and similar technologies to:

  • Enhance functionality
  • Analyze site usage
  • Improve user experience

You can control cookie preferences through your browser settings.

8. External Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing them with your information.

9. Data Security

We implement robust technical and organizational security measures, including:

  • SSL encryption for secure data transmission
  • Restricted access to personal data
  • Secure servers and firewalls

While we strive to protect your data, no system is completely secure. Please use caution when sharing sensitive information online.

10. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Effective Date.” Your continued use of the Site after changes are posted constitutes your agreement to the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Ultimate Plastic and Reconstructive Surgery
 📍 3570 US 60, Huntington, WV 25705
📞 304-399-4220
📧 [email protected]

Data Controller (EU Inquiries)
 Ben Moosavi
📧 [email protected]
📞 304-399-4220